Email Isn’t Dead: Why the Inbox Still Matters More Than the Algorithm

If you’ve heard someone say “email is dead,” it’s probably because they didn’t know what they were doing with it.

Look, I get it. Email doesn’t feel as shiny as Instagram Reels or TikTok trends. But while everyone’s chasing views, the smart move is to build something more sustainable. Something they actually own.

I’m talking about the inbox.

Despite what the trend-chasers may suggest, email is one of the most alive, consistent, and profitable marketing tools out there. For every $1 you spend on email marketing, the average return is somewhere between $36 and $42. That’s not a typo. That’s math.

You own your list. You control the message. And you get to show up in your audience’s inbox without asking a platform’s permission. There’s no guessing whether the algorithm will smile on you today. When you send an email, it gets delivered.

That’s the kind of direct connection busy owners and creatives can’t afford to ignore.

Read the full article on Medium.

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