What Happens When Business Travel Stops Showing Up? (Hint: It’s Not the End.)

The hotel industry has always had its rhythms.

Weekdays? Business travelers. Weekends? Leisure guests. That formula worked—until it didn’t. Between economic uncertainty, shifting traveler habits, and the rise of remote work, business travel isn’t the dependable revenue engine it used to be. And if you're in an urban hotel, you’re probably already feeling the impact.

But here’s the thing: where one door closes, another opens—and lifestyle hotels are perfectly positioned to walk through it.

I just published a new article that explores how Strategic Event Programming (SEP), creative partnerships, and hyper-local activations can help fill the gap when midweek bookings dry up. From room nights to F&B to underutilized event spaces, there’s real opportunity for hotels willing to rethink what drives revenue.

If you're a GM, hotel marketer, or hospitality entrepreneur wondering what comes next, this is for you.

Read the full breakdown here:
👉 The Bleisure Blueprint: How Lifestyle Hotels Can Thrive When Business Travel Doesn’t

Let’s build smarter, bolder hospitality together.